As Part of the YellaWood® Brand’s Commitment to Supporting its Dealer Network, Company Launches New Campaign
YellaWood® builds upon its 2018 initiative “For five-star backyards.™
ABBEVILLE, Ala. – What do you get when you combine YellaWood® brand pressure treated pine with a mischievous band of beavers driven to create their own oasis at the lodge? The Woodland’s Most Wanted. This new campaign from Great Southern Wood, and the YellaWood® brand, follows the tales of five lumber-obsessed beavers, and launches nationally Sunday, March 17, 2019.
Beavers are on the hunt for YellaWood® brand pressure treated pine in latest advertising effort.
Well known as one of the industry’s leading distributors of pressure treated pine, the YellaWood® brand has meticulously carved its niche over nearly 50 years. With an extensive product offering and vast dealer network, the YellaWood® brand is a top choice for builders, contractors and homeowners. And with this new campaign, the company is reinforcing that positioning, while also providing support to its dealer networks across the country.
“Through the use of non-traditional YellaWood® fans, in this case, a team of beavers, we’re taking a humorous approach to establishing the desirability of YellaWood® brand products,” said James Riley, chief marketing officer for the YellaWood® brand. “It’s a fun and engaging way to encourage homeowners to create their own five-star backyard and to demand pressure treated pine with the little Yella Tag.”
The Woodland’s Most Wanted will be front and center for the brand through the autumn. With extensions including digital, broadcast, billboards, and in-store elements, the YellaWood® brand is cultivating a memorable experience that aims to increase engagement with current and potential customers.
“We continue to challenge ourselves to bring something new to the table for our dealer network,” Riley continued. “With the Woodland’s Most Wanted, we’re creating a new way to support our highly successful “For Five-Star Backyards.™” campaign that debuted last fall. It’s a great way to drive demand for the YellaWood® brand.”
To learn more about Great Southern Wood Preserving, Incorporated, and its YellaWood® brand line of products, please click here.
About Great Southern Wood Preserving, Incorporated
Established in 1970, and headquartered in Abbeville, Alabama, Great Southern Wood Preserving, Incorporated, and its YellaWood® brand products, service D-I-Y retail home centers, pro dealers and other retail building related segments. With 14 facilities across the South, Midwest and Mid-Atlantic regions, the company is the nation’s leading producer of pressure treated lumber for residential, farm, commercial and industrial uses.