It’s time to meet the new ProWood.
GRAND RAPIDS, Mich., February 10, 2025 – UFP Retail Solutions, one of the nation’s foremost manufacturers and distributors of treated lumber products and premier building materials in the market, today announced that it will be phasing out its UFP Retail Solutions customer-facing identity– making way for an expanded ProWood business unit to better serve our customers.
Current customers will now work with a ProWood account representative and enjoy a more holistic business approach, placing products and services under a single brand presence that is well-recognized within the market. It also signals a new, more cohesive vision for the brand, better amplifying its unwavering commitment to superior customer support and solutions and next-level, science-based product innovations.
This evolution not only positions ProWood as an end-to-end provider of treated lumber products able to deliver solutions in a whole new way, but also adds strong distribution capabilities alongside an ever-growing roster of products and services. Now, under one roof, consumers, builders, and contractors can find a trusted, highly efficient, performance-motivated partner.
ProWood uses proven processes and practices driven by teams of wood technologists and sales/marketing experts as well as logistics and operational personalities. Streamlining this business is one more example of ProWood’s long practice of going above and beyond.
ProWood customers will now have the unmatched advantage of access to more innovative building solutions from Deckorators® and UFP-Edge brands. Customers can now look forward to building with and managing a more economical and competitive array of products based on order volume and projects to deliver lumber and innovative decking products together. “This new era for ProWood represents more than just the high-quality products we’ve become known for,” says Grace Bilbrough, Director of Marketing. “It promises strong partnerships and streamlined efficiencies, such as transportation and increased logistical bandwidth, helping customers drive quality solutions for their businesses.”
The development of a new brand identity that seamlessly supports how ProWood delivers products as a trusted partner drew inspiration from the idea of building something that will endure. ProWood’s new logo expresses the brand’s long-standing obsession with wood products designed to last in the real world and manufactured for the pro in all of us. The brand’s new visual identity brings to life ProWood’s combination of massive scale with personal touch—providing superior service to customers and empowering dedicated individuals who work to strengthen communities.
Headquartered in Grand Rapids, Michigan, with more than 200 facilities worldwide, ProWood is a brand of UFP Industries. Powered by more than 15,000 people and hundreds of affiliates, all bound by a drive to succeed, ProWood is motivated by quality, consistency, and the business of building relationships. Dealers, contractors, and DIYers should expect to see changes in ProWood-branded materials, new website features, and added functionalities to better serve the growing community within the coming months.
ABOUT PROWOOD
ProWood, a brand of UFP Retail Solutions, LLC, a UFP Industries company, is the industry’s foremost manufacturer-distributor of lumber products and premier building materials. With a nationwide presence and a diverse range of products tailored for both building professionals and DIY homeowners, we deliver solutions that meet every need. Backed by industry-leading warranties and a relentless commitment to innovation, ProWood leads the way in education and product expertise, ensuring an exceptional customer experience at every touchpoint.
To learn more about ProWood, visit prowood.com
