100 YEARS OF PURDY® PRIDE – A Century of Craftsmanship: Honoring the Past, Innovating for the Future with Tools Designed for Productivity
Purdy®, the #1 brand preferred by professional painters, is celebrating a historic milestone—100 years of crafting high-quality tools trusted by Pros and DIYers alike. To mark a century of painting excellence, the company is launching new products that keep the tradition going strong: the Purdy® Altitude™ Roller Cover is the new tool in focus for August 2025.
The new Altitude™ roller cover is engineered for ultimate efficiency, as it produces a superior smooth finish with 50% more coverage compared to Purdy WhiteDove™ roller cover when used with premium paints. It’s unique microfiber and polyester blended fabric delivers an ultra-smooth, uniform application and superb hide, allowing painters to complete jobs fast. Learn more.
Built by Hand. Backed by History
“For a century, Purdy has remained committed to developing best-in-class tools to make painting easier, faster and more precise for professionals,” said Randi Boss, VP of Marketing, Purdy. “We work closely with Pros to understand their unique challenges and develop new innovative products to enhance their craft.”
What started in a Portland, Oregon, garage in 1925, when S. Desmond Purdy handcrafted his first brush, has grown into a brand trusted by Pros. For 100 years, Purdy has stayed true to its roots, continuing to handcraft brushes with a commitment to quality and tools that elevate the way painters work. That purpose-driven innovation is what continues to set Purdy apart—then, now and for the next hundred years.
“Reaching this 100-year milestone is a testament to the trust and loyalty of the professional painters who have made Purdy their go-to brand for generations,” added Boss. “As we look to the future, we remain focused on innovation and our unwavering commitment to quality.”
For more information about the brand’s anniversary celebration, visit www.purdy.com/100.
Where to Buy
The new Purdy® Altitude™ Roller Cover is now available at Sherwin-Williams® stores and online. Also available at Menards with additional availability at other retailers throughout the year. Visit www.purdy.com/where to buy to find a retailer near you.
