Premium, Feature-Rich Designs Redefine Backyard Luxury
LATHAM, N.Y. (Jan. 27, 2025) – This week at The Pool & Spa Show 2025 in Atlantic City, Latham Group, Inc. [NASDAQ:SWIM], the largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand, will highlight four new additions to its Latham Grand collection of full-sized fiberglass pools. These models—Apollo 14, Ariel 16, Astoria 14 and Coral 16—offer innovative features, versatile designs and customizable options to meet the diverse needs of today’s homeowners.
“As the leading manufacturer of fiberglass pools, we are constantly innovating in response to market demand and evolving lifestyle trends,” said Mike Fox, Vice President of Product, Fiberglass and Autocovers. “These four new models are designed to elevate the backyard experience while catering to the tastes and needs of today’s homeowners.”
Attendees at the Pool & Spa Show can preview the following new Latham fiberglass models for 2025:
- Ariel 16 – Boasting three entry points and a tanning ledge spacious enough for two loungers, this versatile and feature-rich option is perfect for families and entertaining. Apollo 14 is a 13’ 10” x 32’ rectangle pool with a full-width tanning ledge and graduated steps leading to a soaking area ranging from 3’ 6” to 6’ 1” deep.
- Apollo 14 – Offering a sleek, modern European aesthetic with clean lines and a gradual slope, Ariel 16 is a 15’ 10” x 40’ rectangle model with a half-width tanning ledge, full-length bench seat, and a soaking area ranging in depth from 3’ 6” to 7’ 4”.
- Astoria 14 – Featuring a 4+ person integrated spa, Astoria 14 is a sophisticated 14’ x 35’ rectangular design with a half-width tanning ledge and soaking area ranging from 3’ 6” to 6’ 6” deep.
- Coral 16 – Designed to fit a beachy aesthetic, Coral 16 is a freeform design measuring 15’ 10” x 30’ 10” with a built-in tanning ledge, curved graduated steps, a deep-end bench seating area, and a soaking area ranging from 3’6” to 6’ 11” in depth.
“We are excited about the introduction of all our new models in 2025, but particularly excited to bring our new Ariel 16 to market,” noted Fox. “Rectangle pool design continues to gain in popularity, the Ariel 16 combines contemporary design fluidity with all the features that today’s consumers crave.”
Customization and Premium Features
Like all Latham fiberglass pools, these new models are designed to offer homeowners extensive options for personalization. They are available in an array of exclusive colors and finishes, as well as standard gel coat options. Features such as LED lighting, water features, tiles and mosaics allow homeowners to create a pool that reflects their unique style. Additionally, safety enhancements, including textured steps, safety ledges and autocovers, ensure that these pools are not only beautiful but also provide peace of mind for homeowners.
“We are proud to offer the industry’s most extensive portfolio of fiberglass pool designs from feature-rich rectangular designs to modern freeform and kidney-shaped pools,” added Fox. “Offering a wide array of shapes and sizes ensures our dealers have a beautiful Latham pool to meet every homeowner’s wants and needs.”
All of the latest offerings from Latham will be on display this week in Booth #2619 during the Pool & Spa Show at the Atlantic City Convention Center. For more information, visit www.lathampool.com.
