Leading Manufacturer Launches Customizable TrueStone Collection and AI-powered Liner Measuring Technology
LATHAM, N.Y. (Jan. 27, 2025) – Latham Group, Inc. [NASDAQ:SWIM] is set to make a splash this week at The Pool & Spa Show 2025 in Atlantic City with a series of innovations poised to disrupt the vinyl liner pool category. The largest designer, manufacturer and marketer of in-ground residential swimming pools in North America, Australia and New Zealand will debut a customizable collection of natural stone liner designs called the TrueStone Collection and showcase its revolutionary AI-powered liner measuring technology.
“At Latham, we’re dedicated to continuous innovation and to making the dream of pool ownership as accessible as possible,” said Scott Rajeski, president and CEO of Latham Pools.
“From introducing design-forward solutions that meet the evolving needs of today’s homeowners to providing our builder partners with tools that make their jobs easier, we are committed to driving the industry forward.”
TrueStone Collection
Among the highlights from Latham for 2025 is the new TrueStone Collection. Available across the Latham dealer network, this elevated selection of stone-inspired vinyl liner designs offers installers and homeowners the ability to achieve the upscale look of natural limestone or sandstone without the need for a stone mason. Additionally, the mix-and-match patterns can be seamed together using Latham’s proprietary Ultra-Seam technology, combined to create truly customized looks.
“Today’s homeowners are investing in pools with custom entry systems like vinyl over tanning ledges, step/bench combinations and custom coping. If you drop a standard liner into a pool like that, it can camouflage those unique features,” explained Will Cappiello, product director at Latham. “The TrueStone program allows pool builders and homeowners to accentuate those features and make them focal points of their pools. The contrasting designs also enhance safety by visually distinguishing steps, sundecks and other shallow features from the deeper swimming area.”
Homeowners can choose from seven accent designs – ranging from slate and flagstone to pearlized mosaics and shimmer stones – and pair them with a wide array of classic Latham liner designs. The collection also includes color-coordinated main drains, skimmer covers and eyeball fittings for a completely cohesive and finished look.
Measure by Latham Pools
Pool & Spa Show attendees will also have the opportunity to experience firsthand the latest update to the Measure by Latham Pools system. Already proven effective for capturing safety cover measurements, Latham’s game-changing technology is now available for measuring vinyl pool liners with optimal accuracy and efficiency.
Powered by artificial intelligence, Measure by Latham Pools employs an HD camera and LiDAR laser technology to capture images and measurements based on points plotted by the technician. Advanced backend algorithms allow a single technician to measure an entire pool perimeter, along with any unique features, and provide precise specifications for swimming pool covers – and now vinyl liners – in roughly 30 minutes vs. a two-man crew that could take hours.
“Imagine never having to go through the painstaking process of A-B measuring again,” said Cappiello. “Measure brings pool liner and cover measuring into the digital age in a way that is making manual measuring obsolete and unlocking new business for Latham dealers.”
The proprietary, patent-pending technology can be used to measure pools of any shape and almost any size quickly and accurately. The intuitive interface is easy to navigate and the scanner is protected by a water-proofed, heavy-duty aluminum housing, allowing it to be used in all outside conditions.
Measure by Latham can be purchased directly through Latham. Those that already own Measure for safety cover measuring have automatic access to the new liner measuring software via the over-air firmware update.
All of the latest offerings from Latham will be on display this week during the Pool & Spa Show (Booth #2619). For more information, visit www.lathampool.com.