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Latest Product from Dutch Boy® Paints Empowers the New Generation of Professionals 

News and Updates November 17, 2021 chad



As interest in engaging pros for home improvement projects continues to surge, Dutch Boy® Paints is introducing a new product just for professionals who help bring the vision of home to life. Developed by the brand that knows how quality products create satisfied customers, the new Dutch Boy® Classic One® paint provides pros with a 100% acrylic formula that’s ideal for residential applications. It’s the optimal choice for premium indoor spaces and even the toughest-to-cover surfaces.

Quality and Brand Name Trusted by Customers

Classic One paint delivers a durable, long-lasting finish that contractors can trust to keep their customers happy. Easy to apply and ultra-durable, it saves time and effort with exceptional coverage and hide and outstanding touch-up. And because it cleans up well, pros and their customers can count on walls and trim staying beautiful. Available only at Menards®, the pro-quality interior enamel is another simple solution from the Dutch Boy® brand.

“Dutch Boy® has been ‘The painter’s paint’ since 1907, and with the introduction of Classic One our reputation for empowering pros with the best solutions for their needs gets new life,” says Julie Fisher, product manager for Dutch Boy® Paints. “Classic One interior is the smart choice for a paint that contractors will love for its smooth application and seamless touch-up, and their customers will love for its durable finish and ability to hold up to everyday life. And because it’s tintable in more than 1,300 Dutch Boy® hues or endless custom color matches, pros can maximize options for their customers.”

 More to Like at Menards

Classic One interior paint + primer is sold exclusively at more than 300 Menards locations in Flat, Eggshell, Satin and Semi-Gloss sheens. It’s available in 1-gallon cans (MSRP starting at $25.98) and 5-gallon pails (MSRP starting at $119.00).

With a 2-4 hour recoat time, Classic One paint offers quick recoating to save pros time. GREENGUARD® Gold Certified, it meets rigorous standards for low chemical emissions into indoor air during usage.

Pairing new Classic One interior 100% acrylic enamel paint with Purdy® applicators ensures pros have the right paint and tools to transform any space. Contractors can find everything they need at Menards including versatile brushes, high-capacity rollers, and convenient storage systems―like the Purdy Painter’s Backpack―that are perfect for professionals on the go.

Classic One paint and Purdy tools are also supported by the Professional Coatings Program at Menards. When contractors purchase these preferred brands, they get exceptional products and professional service support from experts who are focused on helping them grow their business. The Professional Coatings Program includes benefits that save pros time and money, like competitive pricing, job-site delivery, paint color file management, and commercial credit options. More details are available through Menards’ sales associates or visit dutchboy.com/professionals to locate your professional representatives to learn more.

Get Empowered Online

For more than 100 years, Dutch Boy® has been a trusted name in top-quality paints. Discover how the brand is empowering the new generation of pros with the new Classic One paint + primer, along with helpful project planning resources including a paint calculator, color visualizer, expert advice about applicators, product documentation, troubleshooting tips, and much more at dutchboy.com/professionals.

About Dutch Boy Group

Founded in 1907, Dutch Boy® Paints continues to be an industry leader in delivering innovative and high-quality products and packaging solutions and is one of the most recognizable brands in the market over 100 years later. In recent years, a new vitality, youthfulness and the promise of Simple Solutions have also shaped the brand. Heritage and trust have been brought to life with energy and empowerment, inspiring DIYers and paint enthusiasts for generations to come. For more information, visit dutchboy.com.

About Sherwin-Williams Consumer Brands Group 

Sherwin-Williams Consumer Brands Group offers innovative products to meet customers’ paint and coating needs. The Group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Dutch Boy ®, Purdy®, Krylon®, Minwax®, Thompson’s® Water Seal®, Cabot®, Dupli-Color® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit Sherwin-Williams.com.


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