Growing outdoor living brand offers experiences and connections in Las Vegas
Las Vegas, NV, January 29, 2025 — Deckorators®, a premier brand of UFP Industries, Inc. (Nasdaq: UFPI), will showcase its latest offerings at the NAHB International Builders’ Show®, (IBS) in Las Vegas, NV, from February 25-27. Deckorators will feature new product additions to further expand the brand’s commitment to innovation, sustainability, and stylish solutions for both contractors and homeowners.
Attendees can explore these products (see below) at the Deckorators’ booth (#C5207) and get a hands-on look at the premium-brands’ cutting-edge material innovations at their Surestone® Lab, located at the Deckorators booth and open throughout show hours. Visitors will have the unique opportunity to don a lab coat and experience a hands-on demonstration of Deckorators’ proprietary Surestone® technology, which powers the brand’s premium products, including Voyage Decking, Vault Decking, Picture Frame Deck Board, Summit Decking, and Fascia.
Surestone® decking, made from crushed limestone, offers remarkable heat resistance, an industry-leading strength-to-weight ratio, superior slip resistance, and minimal thermal expansion or contraction. With a warranty that covers installation in both ground and water, Surestone materials are designed to endure the elements, ensuring long-lasting durability and peace of mind. Additionally, Surestone’s natural wood-grain textures and rich color palette allow for easy customization, making it an ideal choice for personalized outdoor living spaces.
“The International Builders’ Show provides an invaluable platform to connect with the global leaders in manufacturing and homebuilding,” said Michelle Hendricks, Category Marketing Manager at Deckorators. “As we continue to strengthen our brand presence among homeowners and contractors, we are refining our image and shaping our strategy with a forward-looking approach to both the business and consumer markets.”
Through innovation and proprietary technology, Deckorators’ empowers homeowners to imagine outside. With ease-of-installation in mind and industry-leading warranties, homeowners can have peace of mind that their outdoor space will survive the test of time. In addition to decking products, Deckorators first made a name for themselves in the industry as a pioneering purveyor of railing and accessories.
New for 2025, the following product innovations will be on display at the Deckorators booth #C5207: