Leading outdoor living brand set to expand product distribution in multiple US locations
GRAND RAPIDS, Mich., February 19— Deckorators®, the premier and leading outdoor living brand of UFP Industries, Inc. (Nasdaq: UFPI), is proud to announce a new partnership with Wausau Supply Co., an employee-owned, national manufacturing and distributor leader established in 1947. Wausau Supply Co. offers high-quality brand products spanning a broad geographic footprint to retail centers across the United States.
The Deckorators® brand offers a comprehensive collection of products designed to enhance outdoor living spaces. This includes the innovative Deckorators® Voyage Decking with Surestone™ technology, Aluminum Contemporary Railing, Contemporary Cable Railing, and Privacy Screen System. These products are now poised to reach key markets across Washington, Idaho, Colorado, Utah, Ohio, Lower Michigan, and Indiana, providing homeowners and builders with high-quality solutions for their decking and railing needs.
“Wausau’s exceptional customer service and deep relationships at the dealer level enable the brand to reach targeted areas crucial to our success,” commented Ryan Kemp, Executive Vice President of Deckorators. “We’re thrilled to explore how this partnership can deepen our commitment to serve our customers specifically with our patented Surestone™ technology products, which have become a recognizable distinction for our brand.”
“Bringing Deckorators® into our product mix is an exciting venture for our entire team,” said Charlie Herwig, President of Wausau Supply Co. “The brand’s commitment to innovation aligns with our company values as a national leader in the building products landscape.”
Wausau’s deep engagement with customer education and progressive mix of two-step building material distribution spans over 20 warehouses and three manufacturing facilities.
A revolving mix of Deckorators® products is set for distribution this coming March. Dealers, contractors, and homeowners can learn more about these plans and product availability at www.deckorators.com
