This summer, Desenio taps into the demand for Italian sophistication and quiet luxury with the launch of The Amalfi Lifestyle, a collection of art prints and photography captured by their in-house photographers.
Capturing the essence of the Amalfi Coast, renowned for its retro glamour and rustic beauty, this collection embodies the Italian summer lifestyle, honing in on a mid-century look, bringing in emerald greens and ruby reds as key colors.
In recent years there has been a marked rise of social media aesthetic trends, which are big predictors of future consumer behaviour. Summer 2024 is predicted to be heavily influenced by the “Mob Wife Aesthetic” trend, as popularized on TikTok, with vintage glamor and Italian luxury being at the forefront.
“The nostalgic and timeless glamor of the Italian Riviera is always in style, but we see that for summer 2024, customers are gravitating toward this aesthetic more than ever. This photography collection truly embodies the vibe of Italy in the summer, meaning that our customers can achieve this feeling in their home, wherever they are,” says Annica Wallin, Executive Creative Director at Desenio.
The Amalfi Lifestyle collection is now available for purchase at Desenio.com
